ABOUT US

Roads get us to where we want to go. Roads open up opportunities. Roads lead us into the future.

Our Philosophy

Rua Seguridad is a 100-percent owned Filipino company that designs and manufactures 100-percent world class road marking products. In 20 years of operation, we have moved from strength to strength, driven by passionate and principled new-generation thinkers and doers in the highway construction industry.

Our philosophy is to deliver products and services at levels that consistently meet and exceed national and global standards in road construction and engineering standards.

We believe in helping our partners create their own paths to success by faithfully committing to these standards – project by project, year on year.

Our History

We first incorporated Rua Seguridad in 2006 as an importer-retailer and supplier of thermoplastic road marking paints, soon establishing our reputation as one of the country’s major suppliers.

In 2010, Rua Seguridad shifted into construction services, and we became a service provider of thermoplastic paint road marking applications services for public and private companies in the Philippines.

Customized Solutions

Legacy

Edge

In 2015, we shifted again to R&D and committed to manufacturing our own brands of thermoplastic paints, additives, and road marking equipment. Today we are proud producers of three brands of thermoplastic paint – and on the way to launch more products soon. We also deploy our own onsite kneading and application machinery at many project sites and execute road marking applications at the request of our clients.

Our Partners

These companies and the Department of Public Works and Highways (DPWH) partner with Rua Seguridad to achieve their vision.

Our client portfolio reflects deep and long-lasting partnerships with some of the largest construction entities in the Philippines: EEI Corp., F.F. Cruz & Co, Makati Development Corp (MDC), Manila North Tollways Corp (MNTC), and the Philippine Department of Public Works and Highways. We believe our products and services speak for themselves, as they’ve helped us secure many of the businesses we still work with today.

Our Future

Rua Seguridad is on a mission to become the premier end-to-end provider of road marking products and services in the country and across Asia.

Today, we are the largest manufacturer of thermoplastic paints in the country. We’re strengthening our network of partner suppliers and distributors of thermoplastic paints and additives. We want to ensure our products are consistently available to direct clients and contractors in Luzon, Visayas, and Mindanao.

Driven by passionate and principled new-generation thinkers and doers in the highway construction industry.

Our Commitment to Sustainability

Great roads shouldn’t come at the planet’s expense. That’s why our thermoplastic paints are packaged in meltable bags — engineered to go straight into the kettle and melt seamlessly into the mix, with no unwrapping, no plastic waste left behind on-site, and no extra material to burn or discard.

It’s a small design choice with a big impact: less plastic ending up in landfills, cleaner job sites for our crews and partners, and a manufacturing process that respects the roads — and the environment — we’re helping build.

For us, this reflects something bigger than the products we make. We’re not just a paint manufacturer. We’re a Filipino company that believes doing things the right way means thinking beyond the bottom line — for our partners, our communities, and the country we’re paving the way for.